Online Seminars

Please check each individual seminar to see its location and registration information. Attend any 5 seminars with the Core Business Seminar (CBS) designation, and you will receive an Entrepreneurial Foundation Certificate.

Call 919-718-7544 to pre-register or for more information about Online seminars.

NC Labor Law Compliance: Understanding the Responsibilities of Employers and the Rights of Employees

In this webinar, you’ll learn about the laws applicable to employers, what records must be kept, what constitutes hours worked, exemptions, wage and hour terms, the difference between federal and state jurisdictions, and youth employment protections. You’ll come away with a better understanding of your responsibilities as an employer.

  • Start • End Date: 07/29/2021 • 07/29/2021
  • Day: Th
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: NC Department of Laboar
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

How to Generate Unlimited Content Ideas that Boost Online Traffic and Sales

You know that in order to reach more people online, you have to create content that gets their attention and makes them want to know more about your business. But if you find yourself constantly wondering “what do I write about?” or “what should I post?”, then this webinar is for you. You’ll come away with dozens of new content ideas and a system for generating new ideas quickly and easily.

  • Start • End Date: 08/12/2021 • 08/12/2021
  • Day: Th
  • Time: 1:00 PM - 2:00 PM
  • Cost: Free
  • Instructor: Terri Brown
  • Location Code: CCL (Chatham Community Library)
  • Building Location:
  • Register Now!

Turn Your Passion into a Business on Etsy

Etsy is a rapidly growing online marketplace for selling handmade goods, vintage items and craft supplies. With more than 50 million active buyers, there’s no better place to launch your own creative small business. In fact, sellers took home over 5 billion in sales in 2020 alone. Attend this class to learn how to sell your art work, jewelry, crafts, and vintage items in this easy fast paced class!!!! See just how easy it is to Grow Your Brand with a wealth of new customers and promotional SEO tools. Learn how to register and start selling on Etsy. Share the story of your craft in your profile, item photos, and shop banner. Escape the 9-5 grind and focus on your passion. You will be guided through planning the basics of your small business strategy and given an in-depth look at Etsy’s tools to help you succeed online.

  • Start • End Date: 08/24/2021 • 08/24/2021
  • Day: Tu
  • Time: 6:00 PM - 8:00 PM
  • Cost: Free
  • Instructor: Nick Hawks
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Low-Cost, No-Cost Digital Marketing Strategies - Onlin

You don’t have to have a million-dollar budget to grow your business or promote your brand! This virtual training outlines no-cost and low-cost marketing and PR strategies to increase business, gain credibility, and promote your brand. Identify your goals and implement the right strategies to get results. Hope is not a strategy! Topics include free PR and marketing strategies, social media, branding, video marketing, speaking, podcasting, tips, tools, and apps. Everything you need to promote your business.

  • Start • End Date: 09/09/2021 • 09/09/2021
  • Day: Th
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: Robin Samora
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

How to Get Free Publicity and Media

Why hire a publicist when you can DIY? This webinar series provides instruction on how to get free publicity and media attention. As part of this training, you’ll get step-by-step instructions on how to write a press release with proven templates, best practices for answering media queries on HARO (Help a Reporter), a look at social PR, bloggers, newsjacking, how to create a media kit, and winning strategies to repurpose published content. Topics include: identifying key industry journalists and influencers, review of pitch ideas and samples for multiple platforms; TV, radio, blogs, podcasts, speaking/virtual presentations and vlogs.

  • Start • End Date: 09/30/2021 • 09/30/2021
  • Day: Th
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: Robin Samora
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Storytelling for Small Business Marketing

Get an entertaining, information-packed introduction to four ways you can use storytelling to build your brand and your business. Discover the success factors to business storytelling and gain an appreciation for the specific requirements of a business story (hint: it’s not a fairy tale, campfire story or a bedtime story). You’ll come away with the four essential ways to promote your business with storytelling, tips to become a storytelling ninja and a road map to match each story to your business goal.

  • Start • End Date: 10/07/2021 • 10/07/2021
  • Day: Th
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: Dr. Cathy Goodwin
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Creating an Irresistible Marketing Message

Creating a compelling marketing message is essential for every business, but how do you know how to create one that draws the right customers to you? In this webinar, you will discover the formula to craft a clear, compelling marketing message that tells people what you sell and why they should buy from you in a way that attracts customers that are excited to do business with you and understand your value.

  • Start • End Date: 10/21/2021 • 10/21/2021
  • Day: Th
  • Time: 1:00 PM - 2:00 PM
  • Cost: Free
  • Instructor: Terri Brown
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Marketing Your Business with YouTube - Part 1

Video Marketing is the #1 way to promote your business online. This workshop is designed to give business owners an advantage over their competitors by learning how to set up a YouTube account, how to upload videos, and how to use YouTube to promote their company. Key points that will be covered will be account creation, choosing the right thumbnail, writing effective titles and descriptions, and how to utilize keywords and taglines to promote their videos. The workshop will consist of a step by step walk-through of all the topics, written step by step instructions, and access to the workshop replay for 48 hours for registered participants.

  • Start • End Date: 11/09/2021 • 11/09/2021
  • Day: Tu
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: C. Renae Simon
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

How to Market Your Business with YouTube - Part 2

This workshop focuses on learning how to create quality videos to promote your business. It will include tips and tricks for professional videos, and marketing techniques. Key points that will be covered include lighting, sound, and background design, how to write an effective script, do’s and don’ts of Video Marketing, how to insert a call to action end screen notations and using captions. The workshop will consist of a step by step walk-through of all the topics, written step by step instructions, and access to the workshop replay for 48 hours for registered participants.

  • Start • End Date: 11/10/2021 • 11/10/2021
  • Day: W
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: C. Renae Simon
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!