Please check each individual seminar to see its location and registration information. Attend any 5 seminars with the Core Business Seminar (CBS) designation, and you will receive an Entrepreneurial Foundation Certificate.
Call 919-718-7544 to pre-register or for more information about Online seminars.
How do you create a clear and compelling message for your marketing? In this class, professional copywriter Stella Orange will walk you through the steps to create a clearer, more effective marketing message for your business. First, you’ll create a simple story to understand the ‘hero’s journey’ your customers are on. Then, you’ll develop the three elements of a powerful marketing message: the group of people you work with, the #1 benefit of your work, and three things that make you unique in the marketplace. This class will be a mix of teaching and workshopping participant ideas " we’ll improve your marketing message together! Includes an 8-page PDF worksheet.
Behind every business is a why " a purpose for existing. The more you understand your business purpose, the better you can communicate results to your clients. In this webinar, you’ll discover how to design a compelling business purpose statement, learn to avoid the biggest mistakes businesses make when developing marketing content, and illustrate and demonstrate your business values in your branding, marketing strategies, and decision making.
Well, whether you realize it or not, the next year will be a blur…. and when you get there you will either ask yourself where the time went and bemoan that you just didn’t have the time to accomplish anything, or you can smile into the mirror with the realization that you took the time to plan out where you wanted to be and not only arrived there, but far surpassed your wildest imagination. This seminar will walk you through a proven system for setting your goals and breaking them down into an effective plan that when executed, can help you meet and exceed your business goals.
Are you hearing a lot about storytelling and wondering how it can help your business? Copywriter and marketing strategist Dr. Cathy Goodwin will demonstrate how any business can attract more clients through story-centered marketing during this webinar. She will work 1-on-1, live, with three business owners who have volunteered to be in the “hot seats” for developing their stories. You’ll be able to follow the process she uses to help business owners find the most effective stories. She will summarize the steps so you’ll be able to apply this simple, fun method to your own business.
This webinar will reveal the 3 biggest bio blunders that even smart entrepreneurs make that prevent their ideal clients from doing business with them. You’ll learn how to transform a boring bio into one that sizzles and attracts new clients.
Consumers are willing to buy a beer from a grocery store for $6, and consumers are willing to purchase the same beer from a fancy resort for $12. The placement of a product or service, the consumer’s individual perception, and the customer’s environment have an impact on how items are priced. At Pricing My Products, you will learn how consumers perceive prices and how to apply psychology to your pricing strategy that is appropriate for your products, customers, and long-term business strategy.
Every small business owner must make sales to stay in business, but for many owners, sales conversations feel uncomfortable and inauthentic. During this interactive webinar, you’ll learn the keys to overcoming the fear of rejection, the mindset shift needed to improve your sales approach and generate more revenue, how to create a steady stream of paying clients, and how to say goodbye to cold calling and have clients calling you instead.
Branding isn’t just for big companies! During this webinar you’ll discover how to recognize the relationship between branding and revenue so that you build a profitable business from the get-go, avoid the “7 deadly sins of naming” and name your business the right way, create a “7-Second Hook” so that you create a “head whip effect” wherever you go, and develop a proprietary brand vocabulary communication which differentiates you from competitors.
You didn't start your business because you knew how to run a business. You started your business because you had a passion or found your purpose, or you provide a solution in the marketplace. You've been growing your business, but not as quickly as you'd like with the results you desire. You've taken the advice of sell more and spend less in growing your business and have hit a plateau. In this webinar, you'll learn the 5 factors that when measured and adjusted can increase your revenue and profits by 48% or more. If you are ready to take your business from start-up to scale up then this session is for you.
This presentation will walk you through how to use Instagram as a tool to attract your ideal client or customer. It will cover why Instagram is a great platform for business owners, how to optimize your profile and how to create posts that make people take action. These will be all actionable insights, no fluff. Discover how to turn your followers into buyers.
How can you use market research to help start or grow a business? Is it worth the time? What can you do today without having to hire an expert? Before you start or expand your business, you can test the viability of your product or service; learn all you can about the industry, demographics, trends, and potential buying habits. This webinar will show you how to create new marketing messages, implement new ideas right away, save time and money in your marketing efforts, and make smarter decisions for your business.
Is your company name important to you? Did you spend time and money developing a logo or a slogan? Small business owners that answer yes should consider registering for a trademark as a way to protect the business brand. North Carolina’s trademarks registry is administered by the N.C. Secretary of State’s Office, while the U.S. Patent and Trademark Office oversee federal trademarks. This seminar focuses on various aspects of trademarks " from choosing between a federal or a state trademark or both to filing for one. Attendees can expect to get an overview of the costs, benefits and pitfalls of trademarks.
During this webinar, you’ll learn how to create more buzz for your business by utilizing referral marketing strategies. Up to 92% of people trust recommendations from family and friends, while as little as 36-48% trust advertising, so a referral marketing plan can reap big rewards for a small business.
Harnett County Small Business Center
Triangle South Enterprise Center
600 South Magnolia Ave.
Dunn, NC 28334
Ph. (910) 892-2884
Fax (910) 892-8775
mpavlic@cccc.edu
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