Online Seminars

Please check each individual seminar to see its location and registration information. Attend any 5 seminars with the Core Business Seminar (CBS) designation, and you will receive an Entrepreneurial Foundation Certificate.

Call 919-718-7544 to pre-register or for more information about Online seminars.

How to Master Sales with Dignity, Class, and Grace (Webinar)

Every small business owner must make sales to stay in business, but for many owners, sales conversations feel uncomfortable and inauthentic. During this interactive webinar, you’ll learn the keys to overcoming the fear of rejection, the mindset shift needed to improve your sales approach and generate more revenue, how to create a steady stream of paying clients, and how to say goodbye to cold calling and have clients calling you instead.

  • Start • End Date: 08/04/2020 • 08/04/2020
  • Day: Tu
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: Dr. Nadia Brown
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

How to Start a Business

Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations, and more. Realize the importance of a self-assesment and how to evaluate the feasability of your business idea. Discover the resources available to help you start and successfully operate your business.

  • Start • End Date: 08/10/2020 • 08/10/2020
  • Day: M
  • Time: 6:30 PM - 8:30 PM
  • Cost: Free
  • Instructor: BLNC
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

How To Get More Clients From Your Website Without Spending a Fortune Or Pulling All-Nighters - Online

When you run a small business, your website becomes your storefront. Today, even if you're a brick and mortar business, your clients will come to your website before they decide to hire you. That's especially true today, as more and more of us are moving online and may never go back. Is your website ready for the challenge? Cathy Goodwin, Ph.D., is a copywriter and marketing strategist based in Philadelphia. She gets 99% of her clients from her website - and rarely meets them in person - and she helps other business owners build their polished, professional online presence. On September 9th, Cathy will review three websites from volunteers in our community. She'll explain how to begin your website with your story (which may not be the story you first come up with). She'll explain the 4 essential pages you need, the key components of each page, and the way to avoid the biggest mistakes most business owners make on their websites. Cathy has become a regular presenter with us and we know you'll have an enjoyable, productive session. You'll get actionable tips to help you develop a more profitable website that attracts your ideal clients.

  • Start • End Date: 09/09/2020 • 09/09/2020
  • Day: W
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: Dr. Cathy Goodwin
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

How to Write a Business Plan

A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a buisness plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential leaders, the dos and dont's of writing a plan and steps for making the process easy. This seminar is designed for new and established business owners.

  • Start • End Date: 09/14/2020 • 09/14/2020
  • Day: M
  • Time: 6:30 PM - 8:30 PM
  • Cost: Free
  • Instructor: Morris Wallack
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Pre Launch Week 2: Who’s My Customer? The need for action.

  • Start • End Date: 09/17/2020 • 09/17/2020
  • Day: Th
  • Time: 6:30 PM - 8:30 PM
  • Cost: Free
  • Instructor: Cherith Roberson
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Pre Launch Week 3: What solutions do I provide? Acquiring knowledge.

"Pre-Launch Series Week 3. This is the third week of a webinar series to help you start your business. This week we will talk about your solutions for the problems that you identified in week 1. This exercise is important for business owners because it’s vital that you identify and name the problem before you introduce a solution. We will also walk through the tangible steps of starting your business to help you identify where you are in the process. The practice of acquiring knowledge as a part of the entrepreneurial mindset will also be our focus. Attend each week of the Pre-Launch webinar series to successfully prepare to start your business. Pre-register for all remaining sessions to secure your seat. Series dates: 9/10, 9/17, 9/24, 10/1, 10/8, 10/15, 10/22, 10/29"

  • Start • End Date: 09/24/2020 • 09/24/2020
  • Day: Th
  • Time: 6:30 PM - 8:30 PM
  • Cost: Free
  • Instructor: Cherith Roberson
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Pre Launch Week 4: Acquiring Capital & Metrics, Business Funding. Building Wealth.

"Pre-Launch Series Week 4. This is the fourth week of a series to help you start your business. This week we will talk about business funding and how much money you need to start your business. We will talk about the common ways that businesses are funded and key metrics to establish for your business finances. Building wealth as an entrepreneur doesn’t necessarily mean buying a yacht but the mindset of successful money management brings power and stability to business owners in a way that sets a business for long-term sustainability and success. Attend each week of the Pre-Launch webinar series to successfully prepare to start your business. Pre-register for all remaining sessions to secure your seat. Series dates: 9/10, 9/17, 9/24, 10/1, 10/8, 10/15, 10/22, 10/29"

  • Start • End Date: 10/01/2020 • 10/01/2020
  • Day: Th
  • Time: 6:30 PM - 8:30 PM
  • Cost: Free
  • Instructor: Cherith Roberson
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Pre Launch Week 5: How do my customers buy from me? Building a brand.

"Pre-Launch Series Week 5. This week we will talk about the channels that you will use to sell your product or service. Whether you sell a tangible product, or a service, whether it’s in-person, or online, you need to define your specific channels and how they align with your target market/ideal customer. It’s easy to mix up marketing and branding but building a business with sustainability as a goal requires careful branding and we will talk about the key branding considerations that business owners must take. Attend each week of the Pre-Launch webinar series to successfully prepare to start your business. Pre-register for all remaining sessions to secure your seat. Series dates: 9/10, 9/17, 9/24, 10/1, 10/8, 10/15, 10/22, 10/29"

  • Start • End Date: 10/08/2020 • 10/08/2020
  • Day: Th
  • Time: 6:30 PM - 8:30 PM
  • Cost: Free
  • Instructor: Cherith Roberson
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

How to Find Your Customers

"You might have the best product or service in the world, but if you have no customers, you have no business. We’re going to be talking about four strategies that any small business can implement to bring more people in the door, deepen your relationship with your audience, and grow your business. In this two hour class, you will learn how to: Identify your ideal customer and why a ""nichier” focus is better Uncover the most likely places where pools of your ideal customers gather Turn your potential customers into paying ones Create partnerships that will give you access to new customers "

  • Start • End Date: 10/12/2020 • 10/12/2020
  • Day: M
  • Time: 6:30 PM - 8:30 PM
  • Cost: Free
  • Instructor: Jill Willett
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

"Pre Launch Week 6: What type of business structure should I choose? Creating a community. (guest speaker: tbd -local attorney) "

"Pre-Launch Series Week 6. This week we will hear from a local attorney who will share business structures that are most common for businesses, how to choose a business structure and what is required to register your business. The entrepreneurial mindset is one that carefully cultivates your community. In the words of motivational speaker Jim Rohn:“You are the average of the five people you spend the most time with.” We will talk about important considerations of your community, building relationships and how they affect your business. Attend each week of the Pre-Launch webinar series to successfully prepare to start your business. Pre-register for all remaining sessions to secure your seat. Series dates: 9/10, 9/17, 9/24, 10/1, 10/8, 10/15, 10/22, 10/29"

  • Start • End Date: 10/15/2020 • 10/15/2020
  • Day: Th
  • Time: 6:30 PM - 8:30 PM
  • Cost: Free
  • Instructor: Cherith Roberson
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Pre Launch Week 7: Creating a business budget, how do I charge? Money, money, money.

"Pre-Launch Series Week 7. This week we will dive deeper into understanding your business financials. How to budget, price, compare to industry averages, identify proper pricing strategies, and look at your market, your ideal customer, and your product to ensure that you are pricing appropriately. We will also talk about common accounting strategies and how to understand your business money. Attend each week of the Pre-Launch webinar series to successfully prepare to start your business. Pre-register for all remaining sessions to secure your seat. Series dates: 9/10, 9/17, 9/24, 10/1, 10/8, 10/15, 10/22, 10/29"

  • Start • End Date: 10/22/2020 • 10/22/2020
  • Day: Th
  • Time: 6:30 PM - 8:30 PM
  • Cost: Free
  • Instructor: Cherith Roberson
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Pre Launch Week 8: Putting it all together. The grit of entrepreneurship.

"Pre-Launch Series Week 8. This week we will walk through an entire business model - start to finish and give attendees the opportunity to share key parts of their business model. As we wrap up the entrepreneurial mindset, we will look at the whole brain of entrepreneurship and the grit that helps business owners keep going no matter what."

  • Start • End Date: 10/29/2020 • 10/29/2020
  • Day: Th
  • Time: 6:30 PM - 8:30 PM
  • Cost: Free
  • Instructor: Cherith Roberson
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Marketing Your Business

Have you ever wondered how businesses get featured on the news, in a magazine or highlighted in a national publication? Founder of Tabletop Media Group, Kristen Baughman, will share her tips and tricks for working with the press. Learn the do's and don'ts of working with the press, find out how to easily get in touch with press contacts, and discover the different types of media outlets. This class will also involve participation from attendees! So, come with your ideas about what sets your business apart from your competition or in your local area.

  • Start • End Date: 12/14/2020 • 12/14/2020
  • Day: M
  • Time: 6:30 PM - 8:30 PM
  • Cost: Free
  • Instructor: Kristen Taber
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!