Online Seminars

Please check each individual seminar to see its location and registration information. Attend any 5 seminars with the Core Business Seminar (CBS) designation, and you will receive an Entrepreneurial Foundation Certificate.

Call 919-718-7544 to pre-register or for more information about Online seminars.

Beyond the Elevator Pitch: How to Introduce Yourself and Your Business (in any setting) - ONLINE

As a small business owner, you represent your company. Your confidence and image matters. As does your ability to respond to the questions, “What do you do for a living?” or “Tell me about your business?” As much as you “know” what you do and who you serve, answering these typical networking inquiries can catch you off guard or put you on the spot. But that does not have to be the case. You can be prepared and flexible in your answers. You can be poised and engaging.

  • Start • End Date: 08/08/2019 • 08/08/2019
  • Day: Th
  • Time: 6:00 PM - 7:30 PM
  • Cost: Free
  • Instructor: Joy Taylor
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

How to Write an Uncommonly Effective Website that Engages Your Customers (even if you aren’t a writer)

What are the key elements of an effective website that’s good for business? Join professional copywriter Stella Orange and discover 3 techniques any business can use to increase customer engagement and delight. Learn why most businesses websites don’t increase their customer base, the simplest way to win quality leads from your website, and how to position your product or service as a cut above. Even if you aren’t a writer!

  • Start • End Date: 08/20/2019 • 08/20/2019
  • Day: Tu
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: Stella Orange
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Marketing on Point - Online

In today’s world, there are massive options when it comes to marketing strategies. It can be overwhelming to know what to do or how to proceed. As a small business owner, it is essential to choose your marketing wisely, implementing the most effective methods that will reach your ideal clients. It is equally important to choose the marketing strategies that inspire you and/or utilize your strengths (or the strengths of your team).

  • Start • End Date: 08/29/2019 • 08/29/2019
  • Day: Th
  • Time: 6:00 PM - 7:30 PM
  • Cost: Free
  • Instructor: Joy Taylor
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Facebook Ads Made Simple - Online

Are you frustrated with trying to figure out how to use Facebook Ads for your business? You know you should go beyond the boosted post but you aren't sure how to navigate the Facebook Ads manager and you don't want to waste money with the wrong tactics. Facebook Ads Made Simple is for business owners who want to learn the right way to approach their Facebook Ad campaigns. During this webinar, you will learn how to develop a Facebook Ad strategy and then easily create Facebook ads that match your goals.

  • Start • End Date: 09/03/2019 • 09/03/2019
  • Day: Tu
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: Andrea Vahl
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Learn How to Get Seen, Heard, and Celebrated with the Power of Free Publicity - ONLINE

If you are a success and publicity-seeking business owner eager to catapult your business from obscurity to the media spotlight without spending a fortune or spinning your wheels, then this webinar is for you. During this webinar you will learn; the deadly sins of media relations and why you should avoid them, the right ways to capture the attention of editors and reporters, and the best bang-for-the-effort tactics that require few if any dollars.

  • Start • End Date: 09/17/2019 • 09/17/2019
  • Day: Tu
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: Nancy Juetten
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

5 Major Marketing Trends for 2020 - Online

Most businesses have a hard time keeping up with technology as the rate of marketing innovation continues to accelerate. It’s especially overwhelming for small business owners who spend most of their time working IN their business, and not always ON their business. For 2020 and beyond, discover what the future holds for marketers to stay competitive, ahead of the curve, and relevant to an ever-savvy audience. Even if you don’t take advantage of every marketing trend in the new year, you’ll want to know what the latest technologies are. Learn best practices to target your ideal customers using AI, Google, Siri, Alexa, and bots. Shift your mindset, be creative in your messaging, and let technology grow your business.

  • Start • End Date: 10/01/2019 • 10/01/2019
  • Day: Tu
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: Robin Samora
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Selling Your Products and Services Online - Part 1

This is a three-part webinar series that is designed to help businesses sell online, either as a startup or as a business that is already selling online and wants or needs to improve their online performance. For all businesses selling online, they have to create visibility for their business, brand, product, service or other offering. It is not enough for a business to have a website out on the internet as the consumer is not going to be able to find the business unless they have considerable visibility. It is critical that there be a system in place that is designed to bring the online consumer to the business and that once that consumer finds the business, they are presented with sales information that informs them about what the business has to offer and how the consumer can take advantage of what is being offered. The consumer has to then be "nurtured" to the point where, if they haven't purchased something already, they will be more likely to buy from that business when they're ready and if they have already purchased something, they will be more likely to want to buy something else from that business. This three-part webinar series discusses the three main components that make up this system: (1) traffic, (2) sales pitches, and (3) follow up email communications. In this first of this three-part series, we discuss "TRAFFIC". Every business has to make the consumer aware that they're there and the way this is done online is by presenting the consumer with information that is compelling enough that the consumer will want more information about that business and what they're offering. We look at the different methods for how a business can generate this online traffic and where we send that traffic once the consumer has expressed an interest in the business. We also look at the most cost effective and productive way of sending online traffic to a business. (If you'd like to attend all 3 webinars, please register for each one separately)

  • Start • End Date: 10/08/2019 • 10/08/2019
  • Day: Tu
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: Dr. Arlene Battishill
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Selling Your Products and Services Online - Part 2

This is a three-part webinar series that is designed to help businesses sell online, either as a startup or as a business that is already selling online and wants or needs to improve their online performance. For all businesses selling online, they have to create visibility for their business, brand, product, service or other offering. It is not enough for a business to have a website out on the internet as the consumer is not going to be able to find the business unless they have considerable visibility. It is critical that there be a system in place that is designed to bring the online consumer to the business and that once that consumer finds the business, they are presented with sales information that informs them about what the business has to offer and how the consumer can take advantage of what is being offered. The consumer has to then be "nurtured" to the point where, if they haven't purchased something already, they will be more likely to buy from that business when they're ready and if they have already purchased something, they will be more likely to want to buy something else from that business. This three-part webinar series discusses the three main components that make up this system: (1) traffic, (2) sales pitches, and (3) follow up email communications. In this second of this three-part series, we discuss "ONLINE SALES PITCHES". In this webinar, we look at how we "talk" to the consumer and the methods used to most effectively communicate what we're wanting to sell to them. We look at "sales funnels" and how they're used to create opportunities to capture leads or generate sales throughout the process of "selling" to the consumer. We look at the use of what are called "lead magnets" as a means of capturing consumer email addresses for further follow up and marketing. We look at how "sales funnels" are "built" using a specific "platform" that makes it really easy for a small business to get up and running with their online selling efforts and explore the many ways that these funnels can be used to create productive results for the business. (If you'd like to attend all 3 webinars, please register for each one separately)

  • Start • End Date: 10/15/2019 • 10/15/2019
  • Day: Tu
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: Dr. Arlene Battishill
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Selling Your Products and Services - Part 3

This is a three-part webinar series that is designed to help businesses sell online, either as a startup or as a business that is already selling online and wants or needs to improve their online performance. For all businesses selling online, they have to create visibility for their business, brand, product, service or other offering. It is not enough for a business to have a website out on the internet as the consumer is not going to be able to find the business unless they have considerable visibility. It is critical that there be a system in place that is designed to bring the online consumer to the business and that once that consumer finds the business, they are presented with sales information that informs them about what the business has to offer and how the consumer can take advantage of what is being offered. The consumer has to then be "nurtured" to the point where, if they haven't purchased something already, they will be more likely to buy from that business when they're ready and if they have already purchased something, they will be more likely to want to buy something else from that business. This three-part webinar series discusses the three main components that make up this system: (1) traffic, (2) sales pitches, and (3) follow-up email communications. In the third of this three-part series, we discuss "EMAIL MARKETING" as the method that is used to cultivate and nurture your leads/prospects and your customers. We examine the strategies that are most successful. We look at what are known as email autoresponder "sequences" that are used to communicate with the consumer in between the time when they provide their email addresses and when they actually purchase something. These sequences are also designed to keep the consumer "warm" once they do make a purchase and "prepare" them to make another purchase in the near future. This third part of the system becomes vitally important once the traffic has been generated and the sales pitches made. Without the email marketing component of the system, you're losing out on all the effort that was made to capture those leads and new customers because the "conversation" with the consumer will have ended with the sale. The most important thing to remember is that the best people to sell to are people who have already bought from you in the past and the email sequences are what help you continue the conversation with them. (If you'd like to attend all 3 webinars, please register for each one separately)

  • Start • End Date: 10/22/2019 • 10/22/2019
  • Day: Tu
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: Dr. Arlene Battishill
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Planting the Seeds that Grow Profits: How to Sell without Being Pushy or Salesy - Online

Would you like to increase your sales and feel great about yourself while doing it? The key is to create a sales system that brings qualified customers to you consistently without you having to work harder or become pushy and salesy. During this webinar, you will discover the numbers you absolutely must track to grow your sales, how to find the hidden money in your business, how to identify the people that are highly likely to want what you sell, what your prospects must understand about you before they will buy, and how to create an offer that prospects will find irresistible.

  • Start • End Date: 11/19/2019 • 11/19/2019
  • Day: Tu
  • Time: 1:00 PM - 2:00 PM
  • Cost: Free
  • Instructor: Terri Brown
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!

Creating a Practical and Effective One-Page Marketing Plan - Online

Marketing plans don’t have to be complicated multi-page documents. During this one-hour webinar, we’ll simplify and break down the key elements that an effective marketing plan should have, how to systematize your plan so it brings you customers automatically, and we'll walk you through how to get it all down on one page so you have a workable marketing plan to immediately use in your business.

  • Start • End Date: 12/05/2019 • 12/05/2019
  • Day: Th
  • Time: 1:00 PM - 2:00 PM
  • Cost: Free
  • Instructor: Terri Brown
  • Location Code: ONLINE (Class is held online)
  • Building Location:
  • Register Now!