Lee Seminars

Please check each individual seminar to see its location and registration information. Attend any 5 seminars with the Core Business Seminar (CBS) designation, and you will receive an Entrepreneurial Foundation Certificate.

Call (919) 718-7544 to pre-register or for more information about Lee County seminars.

How to Start a Business (CBS)

Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business.

  • Start • End Date: 01/23/2018 • 01/23/2018
  • Day: Tu
  • Time: 6:00 PM - 8:00 PM
  • Cost: Free
  • Instructor: Michael Barbera
  • Location Code: CWI (Center for Workforce Innovation (Sanford))
  • Building Location: Multipurpose
  • Register Now!

How to Write a Business Plan (CBS)

A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan and steps for making the process easy. This seminar is designed for new and established business owners.

  • Start • End Date: 02/01/2018 • 02/01/2018
  • Day: Th
  • Time: 6:00 PM - 9:00 PM
  • Cost: Free
  • Instructor: Mike Collins
  • Location Code: CWI (Center for Workforce Innovation (Sanford))
  • Building Location: Multipurpose
  • Register Now!

Basics of Bookkeeping (CBS)

Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make the best-informed business decisions. If you’re a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.

  • Start • End Date: 02/08/2018 • 02/08/2018
  • Day: Th
  • Time: 6:00 PM - 8:00 PM
  • Cost: Free
  • Instructor: Crystal Wambeke-Barbera
  • Location Code: CWI (Center for Workforce Innovation (Sanford))
  • Building Location: Multipurpose
  • Register Now!

Facebook Marketing

This workshop explains the facts, myths, dos, and don’ts of social media marketing, which cover how to post, when to post, tagging, selling, engaging, cognitive behavior, consumer behavior and emotions, and developing a valuable brand. This workshop will assist you in maximizing your Return on Investment (ROI) on social media.

  • Start • End Date: 02/20/2018 • 02/20/2018
  • Day: Tu
  • Time: 6:00 PM - 8:00 PM
  • Cost: Free
  • Instructor: Michael Barbera
  • Location Code: CWI (Center for Workforce Innovation (Sanford))
  • Building Location: Multipurpose
  • Register Now!

Business Taxes (CBS)

Gain a solid understanding of taxes required for small business owners and develop the best tax strategy for your business. Become familiar with the latest tax forms and procedures for both state and federal taxes. Discover how everyday business decisions can have tax implications that can affect your bottom line. This seminar is important for both new and experienced business owners.

  • Start • End Date: 02/27/2018 • 02/27/2018
  • Day: Tu
  • Time: 6:00 PM - 8:00 PM
  • Cost: Free
  • Instructor: Lori Stiles
  • Location Code: CWI (Center for Workforce Innovation (Sanford))
  • Building Location: Multipurpose
  • Register Now!

Low Cost Marketing Ideas

Learn how to create a marketing strategy that supports your business goals. This seminar will cover some of the best marketing tools that are free or at a very low-cost and explore creative ways to promote your business within your budget.

  • Start • End Date: 03/13/2018 • 03/13/2018
  • Day: Tu
  • Time: 6:00 PM - 8:00 PM
  • Cost: Free
  • Instructor: Melissa Terrell
  • Location Code: CWI (Center for Workforce Innovation (Sanford))
  • Building Location: Multipurpose
  • Register Now!

Scams: Big Concern for Small Businesses

Think consumers are the only victims of fraud? Think again! Every year, thousands of small businesses find themselves targets of scams and deceptive sales practices. From phony invoices for unordered products to fake online advertising, scammers go to great lengths to duplicate letterhead and create phony websites in efforts to scam small business owners. Often, it’s a matter of identifying suspicious activity, asking the right questions and doing your research. BBB speaker will discuss popular small business scams and how to detect a con artist.

  • Start • End Date: 03/27/2018 • 03/27/2018
  • Day: Tu
  • Time: 1:00 PM - 2:30 PM
  • Cost: Free
  • Instructor: Claire Abshire
  • Location Code: CWI (Center for Workforce Innovation (Sanford))
  • Building Location: Multipurpose
  • Register Now!

ABCs of Trademarks for Small Business

Is your company name important to you? Did you spend time and money developing a logo or a slogan? Small business owners that answer yes should consider registering for a trademark as a way to protect the business brand. This seminar focuses on various aspects of trademarks �" from choosing between a federal or a state trademark or both to filing for one. Attendees can expect to get an overview of the costs, benefits and pitfalls of trademarks.

  • Start • End Date: 04/10/2018 • 04/10/2018
  • Day: Tu
  • Time: 6:00 PM - 8:00 PM
  • Cost: Free
  • Instructor: Leo John
  • Location Code: CWI (Center for Workforce Innovation (Sanford))
  • Building Location: Multipurpose
  • Register Now!

Marketing Your Business with Pinterest

Learn how to use Pinterest to drive traffic to your business website, establish credibility, convey expertise and a sense of who you are as a business person, and develop relationship with clients and partners. Pinterest marketing is most obviously useful for anyone who uses pictures of their work as a sales tool.

  • Start • End Date: 04/19/2018 • 04/19/2018
  • Day: Th
  • Time: 6:00 PM - 8:00 PM
  • Cost: Free
  • Instructor: Karen Tiede
  • Location Code: CWI (Center for Workforce Innovation (Sanford))
  • Building Location: Multipurpose
  • Register Now!

Introduction to Google Tools

Who says "Nothing good is free"? Google offers hundreds of services and tools, many of which are free. This seminar will introduce you to some of Google's most popular tools such as Drive, Calendar, and Alerts, as well as some of the less common applications. Learn how to keep your business or organization running using one of the world's most well-known platforms.

  • Start • End Date: 04/26/2018 • 04/26/2018
  • Day: Th
  • Time: 6:00 PM - 8:00 PM
  • Cost: Free
  • Instructor: Kelly Klug
  • Location Code: CWI (Center for Workforce Innovation (Sanford))
  • Building Location: Multipurpose
  • Register Now!

Fueling Your Business �

This session is designed to help women-owned businesses and entrepreneurs understand how to access credit for their businesses. It will review the six basic principles many lenders use to make credit decisions. Finally, you will learn about the Rural Center’s Micro-enterprise Loan Program and details about its lending criteria and application process.

  • Start • End Date: 05/03/2018 • 05/03/2018
  • Day: Th
  • Time: 6:00 PM - 8:00 PM
  • Cost: Free
  • Instructor: JaLisha Richmond
  • Location Code: CWI (Center for Workforce Innovation (Sanford))
  • Building Location: Multipurpose
  • Register Now!

Marketing Your Business (CBS)

Marketing for the 21st Century small business is more dynamic and challenging than ever. Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and differentiate between branding, advertising, and grassroots marketing techniques. Explore the components of an effective marketing plan in this comprehensive seminar.

  • Start • End Date: 05/10/2018 • 05/10/2018
  • Day: Th
  • Time: 6:00 PM - 8:00 PM
  • Cost: Free
  • Instructor: Terri Brown
  • Location Code: CWI (Center for Workforce Innovation (Sanford))
  • Building Location: Multipurpose
  • Register Now!